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Hotjar

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Website analytics and user feedback platform that shows how visitors interact with your website.

Category
Customer Data Platforms
Pricing
Freemium
Starting From
$32/month
Last Verified
2026-06-11

Features (8)

  • ✓ heatmap tracking
  • ✓ session recording
  • ✓ user feedback collection
  • ✓ conversion funnel analysis
  • ✓ visitor behavior analytics
  • ✓ A/B testing
  • ✓ rage click detection
  • ✓ form analytics

👍 Pros (10)

  • + Heatmap tracking
  • + Session recording
  • + User feedback collection
  • + Conversion funnel analysis
  • + Visitor behavior analytics
  • + A/B testing
  • + Rage click detection
  • + Form analytics
  • + Free plan available to get started
  • + Free trial to test before committing

👎 Cons (2)

  • − Advanced features require paid subscription
  • − Free tier has usage limitations

Use Cases

  • ▸ identify website friction points through heatmaps
  • ▸ understand user drop-off in conversion funnels
  • ▸ collect qualitative user feedback on page experience
  • ▸ optimize landing page layouts based on visitor behavior

Integrations (6)

Google AnalyticsGoogle Tag ManagerShopifyWordPressHubSpotSegment

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